Consumer neuroscience is an emerging interdisciplinary field that combines psychology, neuroscience, and economics to study how the brain is physiologically affected by advertising and marketing strategies
In scientific research, human behavior is a complex interaction of Behavior (Act), Cognitive (Think) and Feel (Emotions)
Thousands of marketers are pitching their products to millions of consumers. And they want to know; How do consumers respond to their slogans and promises in this cacophony.
Depending on your marketing needs, we can customize your neuroscience study using our test and analysis software, fully compatible with our eye tracking, EEG and GSR tools.
We use equipment with the best technology in the class in consumer neuroscience studies.
Our eye tracking glasses, medical grade EEG, GSR and Facial Coding technologies, which can work with each other fully synchronized, gives us high precision results.
Eye tracking is the field of monitoring what people do with their eyes – observing what people choose to look at, how their eyes move, how their visual activities behave.
Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. Attention, memory, like/dislike t can be measured with EEG Technologies.
Galvanic Skin Response allows for simple and effective biophysical and kinematic data capture in real-time for a wide range of application areas.
The emotions detected are anger, contempt, disgust, fear, happiness, neutral, sadness, and surprise. These emotions are understood to be cross-culturally and universally communicated with particular facial expressions.
Scientific Test Design
Data Collection from
Our Key Metrics
Traditional Research Methodologies
We combine all our research with traditional research methods to enable us to obtain deeper insights.