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bEHINDTHE

SCIENCE

Consumer neuroscience is an emerging interdisciplinary field that combines psychology, neuroscience, and economics to study how the brain is physiologically affected by advertising and marketing strategies

In scientific research, human behavior is a complex interaction of Behavior (Act), Cognitive (Think) and Feel (Emotions)

 

Thousands of marketers are pitching their products to millions of consumers.  And they want to know;  How do consumers respond to their slogans and promises in this cacophony.

Our Approach

Depending on your marketing needs, we can customize your neuroscience study using our test and analysis software, fully compatible with our eye tracking, EEG and GSR tools.

Neuro Lab

We use equipment with the best technology in the class in consumer neuroscience studies.

Our eye tracking glasses, medical grade EEG, GSR and Facial Coding technologies, which can work with each other fully synchronized, gives us high precision results.

Eye trackıng

Eye tracking is the field of monitoring what people do with their eyes – observing what people choose to look at, how their eyes move, how their visual activities behave.

EEG

Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. Attention, memory, like/dislike t can be measured with EEG Technologies.

GSR

Galvanic Skin Response allows for simple and effective biophysical and kinematic data capture in real-time for a wide range of application areas. 

Facial coding

The emotions detected are anger, contempt, disgust, fear, happiness, neutral, sadness, and surprise. These emotions are understood to be cross-culturally and universally communicated with particular facial expressions.

Scientific Test Design

Data Collection from 

Participants

Analysis

Insights

Our Key Metrics

Fixation
Emotional
Engagement
Attention
Memory
Cognitive
Load

Traditional Research Methodologies 

We combine all our research with traditional research methods to enable us to obtain deeper insights.

Online & Offline Surveys
In-depth Interviews
Focus Groups
Ethnographic
Research
Data Analysis
Community / Panel Management