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Harnessing Neuroscience Technologies for Unparalleled Consumer Insights

Explore the innovative neuroscience tools Smartlook Analytics uses to revolutionize consumer research and drive business growth.

At Smartlook Analytics, we believe that understanding the human brain is the key to unlocking the full potential of marketing and advertising strategies. As a leading consumer neuroscience research agency, we leverage a range of advanced neuroscience technologies to provide unparalleled insights into consumer behavior. In this blog post, we will introduce you to some of the most powerful tools we use, including fMRI, EEG, GSR, Eye Tracking, Facial Coding, and Implicit Testing.

  • Functional Magnetic Resonance Imaging (fMRI)

fMRI is a non-invasive neuroimaging technique that measures brain activity by detecting changes in blood flow. This technology allows us to visualize which brain regions are activated when consumers are exposed to specific stimuli, such as advertisements or products. By understanding the neural basis of consumer decision-making, fMRI can help us create more effective marketing campaigns and optimize brand messaging.

  • Electroencephalography (EEG)

EEG is a non-invasive method for measuring electrical activity in the brain. By placing electrodes on the scalp, we can record real-time brain wave patterns, which can reveal valuable information about attention, engagement, and emotional responses. EEG is particularly useful for evaluating the effectiveness of advertisements and other marketing materials in capturing consumer attention and evoking desired emotions.

  • Galvanic Skin Response (GSR)

GSR is a technique that measures changes in skin conductance, which are influenced by emotional arousal and stress. By analyzing GSR data, we can assess consumers' emotional reactions to marketing stimuli, helping brands create emotionally resonant campaigns and identify potential pain points in user experience.

  • Eye Tracking

Eye tracking technology measures and records eye movements, providing insights into where consumers are focusing their attention and for how long. By analyzing gaze patterns, we can optimize visual content, such as website layouts, product packaging, and advertisements, to better capture consumer attention and drive desired actions.

  • Facial Coding

Facial coding is a method that analyzes facial expressions to decode consumers' emotional reactions to stimuli. By using specialized software, we can identify subtle changes in facial muscle movements, providing valuable insights into consumer emotions and preferences. Facial coding is particularly useful for evaluating the emotional impact of advertisements and identifying which elements resonate most with consumers.

  • Implicit Testing

Implicit testing is a psychological technique that assesses unconscious attitudes and biases by measuring response times to specific stimuli. This method enables us to uncover hidden consumer preferences and associations, which traditional market research methods might miss. Implicit testing can help brands better understand their target audience's subconscious drivers, leading to more effective marketing strategies.


By harnessing the power of these innovative neuroscience technologies, Smartlook Analytics is revolutionizing consumer research and helping businesses create more impactful marketing strategies. As we continue to explore the intricacies of the human brain, we are committed to providing our clients with the most advanced tools and insights to better connect with their customers and drive growth for their business. Stay tuned to our blog for the latest trends, news, and breakthroughs in consumer neuroscience research.


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